Case Study: lululemon builds a healthier workforce with Forma

A Forma Case Study

Preview of the Lululemon Case Study

lululemon scales wellness reimbursements for 29,000 employees with Forma

lululemon, a global athletic apparel retailer, faced challenges with its existing Sweaty Pursuits wellness benefit program. The program, which provided a monthly stipend for group fitness, presented geographic barriers for its global workforce and lacked flexibility. Furthermore, the HR team struggled with the administrative burden and tax compliance issues of processing reimbursements across multiple countries with varying laws. To address this, lululemon partnered with Forma to implement a new solution.

Forma provided a flexible benefits platform that powers reimbursements for nearly any kind of group fitness based on a monthly stipend. This solution removed administrative burdens, offered individual customizability, and accommodated international tax laws seamlessly. The stipend was tailored by country, local cost of living, and employee type, creating a scalable and accessible wellness offering for lululemon's nearly 29,000 global employees.


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