Case Study: Instacart delivers competitive employee benefits with Forma’s Lifestyle Spending Accounts

Instacart achieves 76% Treat Yourself utilization with Forma

Instacart, a premier grocery delivery service with a diverse global workforce, faced the challenge of administering a fragmented and manually intensive benefits program that lacked flexibility and a cohesive wellness strategy. They partnered with Forma to implement a comprehensive Lifestyle Spending Account (LSA) program to reduce administrative burden, offer competitive and personalized benefits, and contain costs.

Forma's solution provided a centralized platform for Instacart to offer multiple flexible spending accounts, including a "Treat Yourself" stipend and reimbursements for phone, internet, and home office needs. The results were highly successful, with utilization rates reaching up to 87% and near-perfect claim approval rates. This streamlined administration for HR, provided employees with valued choice, and helped Instacart maintain its competitive advantage in the talent market.

Instacart