Case Study: Armada Skis achieves high-performance boot design and market success with Form3

Armada Skis sells out initial AR One models with Form3

Armada Skis, a North American ski brand rooted in freestyle culture, approached Form3 with the challenge of designing their first-ever ski boot, the AR One. They needed a product that authentically captured their rebellious brand identity while also delivering high-performance fit and handling in a competitive market dominated by underperforming cabrio-style boots.

Form3 implemented a solution that combined deep cultural insight with technical design, creating a hybrid cabrio construction to improve performance and a scalable modular design system. The result was a full sell-out of the initial models, a major competition win for an athlete using the boot, and strong market reception that established a clear visual language for Armada's future product line.

Armada Skis