Case Study: Volkswagen launches ID.3 sales training with Fork Unstable Media

Volkswagen launches ID.3 training for 12,500 participants in 3 months with Fork Unstable Media

Volkswagen faced the challenge of training its global sales force on the new all-electric ID.3 during the pandemic, when originally planned on-site events were impossible. The automaker enlisted Fork Unstable Media to design and implement a secure digital training platform under tight time constraints with high expectations for engagement.

Fork Unstable Media developed a gamified digital training and event platform that created a live event atmosphere. The solution included multimedia modules, interactive questions, and a competitive betting mechanic that rewarded points to increase engagement. The platform was successfully rolled out to 34 markets, engaging over 12,500 participants and effectively training the sales team despite the constraints of the pandemic.

Volkswagen