Case Study: NIVEA grows its global digital brand with Fork Unstable Media

NIVEA boosts global web presence across 55 countries with Fork Unstable Media

NIVEA, a global skincare brand, faced the challenge of translating its iconic brand identity into the digital space and establishing a cohesive online presence across its many international markets. Vendor Fork Unstable Media was engaged to provide digital branding and a powerful content management system (CMS) to meet this need.

Fork Unstable Media created a new digital branding expression for NIVEA and built a global web platform powered by their in-house CMS, which was adapted for over 55 countries. The solution included hundreds of online campaigns, product specials, and millions of targeted newsletters. The results were highly successful, earning a People's Webby Award and enabling the distribution of over one million product samples through the UK website alone.

NIVEA