Case Study: metafinanz brings its future-focused brand to life with Fork Unstable Media

metafinanz launches a 100% brand-aligned digital identity with Fork Unstable Media

The customer, Metafinanz, an IT and business consultancy, needed future-oriented branding adaptable for a digital-first world. The vendor, Fork Unstable Media, was engaged to develop a new digital branding strategy, corporate identity, and website relaunch to meet this challenge.

Fork Unstable Media developed a "digital first" branding solution centered on the metaphor of light, featuring an animated logo and a flexible light element generator. This new identity, rolled out across all touchpoints including a central website and a comprehensive brand platform, successfully positioned Metafinanz as agile and adaptable. The new branding was launched company-wide, making a significant impact on its brand perception.

Metafinanz