Case Study: Merck raises microplastic awareness with Fork Unstable Media’s interactive campaign

Merck drives 18 million video views with Fork Unstable Media

Fork Unstable Media collaborated with Merck to address a challenge in the cosmetic and personal care industry. Despite regulations, the industry remains a major contributor of microplastic pollution. Merck needed to highlight the widespread environmental impact of microplastics and promote its microplastic-free alternatives to a global business audience.

The solution from Fork Unstable Media was an international campaign featuring a mesmerizing film that followed a microplastic particle on a journey into the food chain, supplemented by the world's first interactive microplastic test. This campaign achieved significant results, including 18 million video views, an average microsite visit time of 5 minutes, and over 100,000 completed tests, effectively raising awareness and curiosity.

Merck