Case Study: Merck promotes sustainability and drives engagement with Fork Unstable Media’s gamified digital campaign

Merck drives 1.5m visitors with Fork Unstable Media

Fork Unstable Media was engaged by Merck to address the challenge of promoting its sustainable innovations. Merck needed to move beyond the narrative of limits and bans often associated with climate goals and instead showcase innovation as a force for change, making its complex sustainability work informative and engaging for its audience.

The solution implemented by Fork Unstable Media was a gamification campaign called "The Sustainables," which featured three interactive games based on Merck's real innovations. This approach simplified complex topics and made them tangible. The campaign was highly successful, accumulating 120,000 completed game levels, 1.5 million visitors, and 2 million page views during its four-week campaign phase.

Merck