Case Study: Merck inspires global science and technology audiences with Fork Unstable Media's Ode to the Future

Merck boosts campaign reach to 38m views with Fork Unstable Media

The customer, Merck, sought to create a celebratory campaign for its 350th anniversary that would shift its brand perception from pharmaceuticals to vibrant science and technology and inspire global B2B audiences to share visions for the future. The vendor, Fork Unstable Media, was engaged to develop a digital branding and content marketing campaign.

Fork Unstable Media's solution was a unique international campaign titled "Ode to the Future." They collaborated with an artist to turn ultrasound data of unborn babies into a musical score, which became the soundtrack for a campaign film. This creative approach resulted in a film that achieved 38 million views, significantly raised brand awareness, and inspired audience engagement, including submissions from three Nobel laureates on the campaign microsite.

Merck