Case Study: FC St. Pauli builds a future-proof digital home with Fork Unstable Media

FC St. Pauli relaunches its digital home in 6 months with Fork Unstable Media

FC St. Pauli approached Fork Unstable Media with the challenge of overhauling its outdated website and backend systems. The club needed to reclaim full system ownership, achieve technical stability, and create a strategically flexible digital platform to serve as the central pillar for its future.

Fork Unstable Media delivered a complete website and system relaunch, implementing a new CMS, design system, and accessible user experience. The solution unified content from professional football, amateur sports, and social initiatives onto a stable, scalable platform. As a result, FC St. Pauli gained a future-proof digital home with automated processes and full data ownership, completed within just six months.

FC St. Pauli