Case Study: Behörde für Inneres und Sport Hamburg motivates a more active city with Fork Unstable Media’s Active City app

Behörde Für Inneres Und Sport Hamburg launches Active City with Fork Unstable Media, connecting 3 external data sources

The customer, Behörde Für Inneres Und Sport Hamburg, sought to motivate its residents to participate in more sports and exercise. The vendor, Fork Unstable Media, won a Europe-wide tender to develop a communication strategy and digital product to strengthen the "Active City Hamburg" concept and excite the city's population about getting active.

Fork Unstable Media developed the Active City app and web app, a central platform that notifies users of sporting opportunities and motivates them through a gamified system. The solution converts physical activity into a fictitious currency called "pulse points," visualized as the "pulse of the city." It includes challenge functions, an interactive map of sports facilities, and integration with Apple Health and Google Fit to encourage community engagement and competition among residents.

Behörde Für Inneres Und Sport Hamburg