Case Study: Texas Society of Association Executives achieves 2.7x membership growth and thriving community engagement with Forj

Texas Society of Association Executives - Customer Case Study

The Texas Society of Association Executives faced the challenge of turning an admin-intensive, unsearchable listserv into a modern, engaging community that met members’ expectations for professional development and belonging—especially for younger members. To address this, they selected Forj’s online community platform for its user-friendly design and the strategic partnership offered by the Forj team.

Forj helped migrate the association to a robust community platform with a pilot, moderator training, seeded content, and a public launch that included gamified events; they also supported a distributed leadership model to share moderation responsibilities. The result was a thriving member community and substantial organizational growth: membership rose from 30,000 to 80,000 worldwide (a 2.7x increase over five years), with members actively seeking peer support and engaging in discussions on the Forj platform.

Texas Society of Association Executives

Lori Gracey

Executive Director