Case Study: AWHONN boosts member engagement with Forj

Building a Thriving Community for Women’s Health Professionals

AWHONN, the Association of Women’s Health, Obstetric and Neonatal Nurses, needed a better way to engage its 25,000 members after an outdated community platform made discussions hard to find, limited file sharing and analytics, and pushed conversations offline. To solve this, AWHONN partnered with Forj to replace its clunky member community with a more structured, modern digital experience.

With Forj’s platform and hands-on implementation support, AWHONN launched topic-based special interest groups, improved search and navigation, and gained robust analytics to understand engagement patterns and member behavior. The relaunch helped AWHONN add 100 new members in the first month, and users described the new community as intuitive, easy to navigate, and highly searchable, while the team now has clear visibility into activity peaks, search trends, and messaging participation.

AWHONN