Case Study: Sexy Hair boosts mobile conversions and engagement with Forix

Sexy Hair boosts mobile conversions 37% with Forix

Sexy Hair, a major haircare brand, faced challenges with its ecommerce site as customers struggled to choose from its extensive product line. With 70% of site traffic coming from mobile devices, their poor mobile experience further hindered sales. They enlisted the ecommerce expertise of Forix to address these issues.

Forix developed a product recommendation quiz called "What’s Your Sexy" to help users find ideal products and also revamped the mobile site design. This solution led to a 30% increase in time on site, a 37% increase in mobile conversion rate, and a 31% increase in average order value for the customer.

Sexy Hair