Case Study: CRKT boosts transactions, AOV, and revenue with Forix ecommerce optimization

Crkt boosts AOV 25% with Forix

Crkt, a leading manufacturer of knives and multitools, partnered with vendor Forix to improve their online shopping experience. Their previous website design was underperforming and failed to adequately showcase their innovative knife designers, missing key opportunities for growth.

Forix implemented a new site design that featured large, high-quality images and highlighted the knife designers, which resonated strongly with customers. This solution led to a significant increase in online revenue. The measurable results achieved include a 25% increase in average order value, a 51% increase in transactions, and a 92% increase in overall revenue.

Crkt