Case Study: UMass Dartmouth boosts enrollment and brand distinction with Forge Worldwide

UMass Dartmouth boosts enrollment with Forge Worldwide through an extraordinary brand platform

UMass Dartmouth, a challenger school within the UMass system, faced the challenge of improving its esprit de corps, enrollment numbers, and student quality. The university hired Forge Worldwide to reposition itself from a perceived affordable commuter college to the uniquely valuable research university it truly is.

Forge Worldwide developed a new brand platform with the theme "Extraordinary is what we do," supported by a visual identity that incorporated the school's unique brutalist architecture. This solution was executed through an integrated enrollment campaign using digital banners, billboards, and on-campus signage. The campaign created impressive results for the school and its students by highlighting the extraordinary opportunities and achievements of its people.

UMass Dartmouth