Case Study: Johnson and Wales University boosts enrollment with Forge Worldwide's brand platform campaign

Johnson and Wales University reaches 6.5M with Forge Worldwide

Johnson and Wales University, a multi-campus institution, faced the challenge of broadening its reputation beyond its renowned culinary school to invigorate enrollment across its diverse curricula. To address this, they partnered with Forge Worldwide to develop a new brand platform that would communicate the university's dynamic value and practical advantages to prospective students.

Forge Worldwide developed the "Experience your future now" brand platform, highlighting the university's accelerated curriculum. The solution included an out-of-home campaign, an influencer program across four campuses, and action-oriented creative. This approach generated a reach of 6.5 million, earned media at 10 times the spend, and an engagement rate nearly four times the education sector benchmark, successfully driving awareness and urgency.

Johnson and Wales University