Case Study: BC College of Family Physicians boosts Family Doctor Month reach and engagement with Forge & Spark Media

BC College of Family Physicians reaches 70,600+ accounts with Forge & Spark Media

The BC College of Family Physicians (BCCFP) needed to rapidly launch a campaign for Family Doctor Month to celebrate physicians, position itself as a credible advocacy voice, and build public understanding, all while its small internal team was occupied with in-person events. They engaged Forge & Spark Media for content strategy, development, and full campaign implementation support to meet this challenge within a tight timeline.

Forge & Spark implemented a multi-channel content campaign featuring strategic blog posts, social media content, and paid amplification. The solution successfully met or surpassed 10 of 11 key results, including reaching over 70,600 accounts, achieving a 163% growth in LinkedIn impressions, and driving over 600 landing page visits from a single ad. All this was accomplished with a lean paid spend of approximately $1,430, freeing the BCCFP team to focus on their advocacy work.

BC College of Family Physicians (bccfp)