Case Study: Pennsylvania Steel Company boosts website traffic and social visibility with Forge Apollo

PA Steel boosts organic traffic 19.87% with Forge Apollo

Pennsylvania Steel Company (PA Steel), a steel and metal distributor, faced the challenge of having an outdated online presence that was not competitive with its rivals. As it approached its 50th anniversary, the company turned to vendor Forge Apollo for a complete digital refresh to improve its website, search engine visibility, and social media engagement.

Forge Apollo implemented a three-tier strategy involving a full website redesign, consistent blogging for SEO, and an active social media strategy across multiple platforms. The results were significant, including a 19.87% increase in organic traffic, an 18-position improvement in keyword rankings, a 12% growth in social media followers, and an 18.49% rise in website traffic originating from social platforms.

Pennsylvania Steel Company (PA Steel)