Case Study: YVR Art Foundation improves website navigation and accessibility with Forge and Smith

YVR Art Foundation boosts website visitors 92% with Forge and Smith

The YVR Art Foundation, which supports First Nations artists in BC and the Yukon, faced a challenge with an outdated and unmanageable website, a problem exacerbated when they had to launch a separate virtual gallery during COVID. They engaged the vendor Forge and Smith to merge the two sites and overhaul the structure with a focus on improved navigation and content discovery for their unique audiences.

Forge and Smith implemented a custom WordPress solution using Gutenberg Blocks, creating a fully responsive site with a refreshed design that showcases artwork while improving user experience. The new site features clear navigation and audience-specific landing pages, leading to significant improvements including a 92% increase in website visitors and a 91% rise in pageviews. The foundation's team can now easily maintain the site to ensure content remains current.

YVR Art Foundation