Case Study: Wesgrove improves user experience and organic traffic with Forge and Smith's custom WordPress web design

Wesgrove boosts organic search traffic 75% with Forge and Smith

Forge and Smith partnered with Wesgrove, a Lower Mainland construction company, to address its website's need for a more engaging user experience and improved visual presentation of its projects and services. The challenge was to better showcase Wesgrove's craftsmanship and establish a stronger SEO foundation to drive growth, all within a custom WordPress CMS for easy management.

The solution from Forge and Smith involved a complete redesign, incorporating a refreshed visual style with earth tones and modern typography to complement the existing branding. They built the new site on their Refoundry platform, creating a highly visual and responsive website. This resulted in a 75% increase in organic search traffic, 22 pageviews, and a 33% engagement rate, successfully reflecting the quality of Wesgrove's work for prospective clients.

Wesgrove