Case Study: UBC Botanical Garden boosts engagement and conversions with Forge and Smith

Web Design Case Study for UBC Botanical Garden

The UBC Botanical Garden, Canada's oldest university botanical garden, needed to overhaul its website to improve its aesthetic, user experience, and site architecture. Their objectives were to drive conversions for ticket and membership sales, increase search traffic, and empower their own team with more control over content. They partnered with the vendor Forge and Smith for a custom WordPress solution to address these challenges.

Forge and Smith implemented a redesigned website with an expanded color palette, modern UI elements, and restructured navigation. The solution was built on a flexible, block-based WordPress platform, granting the client's team full control over future content and layout updates. This new site helped achieve an impressive 70% engagement rate and 104 pageviews, successfully meeting the garden's goals for both user experience and conversions.

UBC Botanical Garden