Case Study: Origin Accounting boosts conversions and organic traffic with Forge and Smith web design

Web Design Case Study for Origin Accounting

Origin Accounting, a company providing fractional accounting and finance solutions, sought to modernize its outdated online presence. They were unhappy with a previous redesign attempt and needed a professional website that better reflected their expertise and values. They partnered with Forge and Smith for a custom WordPress redesign and user experience design to address this challenge.

Forge and Smith implemented a strategic redesign focused on a clean, professional aesthetic and clear communication of services. The solution was built on a low-code, Gutenberg-based WordPress platform for easy management. The new site successfully increased Origin Accounting's conversion rate by 127% and grew their organic search traffic by 17%.

Origin Accounting