Case Study: AirVantage Heating & Cooling boosts conversions and modernizes its website with Forge and Smith

Web Design Case Study for AirVantage

AirVantage Heating & Cooling, a leading HVAC service provider in BC's Fraser Valley, needed to modernize their brand and address performance issues with their outdated website. Their challenge was to create a clean, professional site that could communicate their unique value and integrate key business tools, all while giving their team more control over content. They partnered with the vendor Forge and Smith for a custom WordPress solution and user experience design.

Forge and Smith delivered a new website built on a flexible, block-based WordPress platform. The solution integrated essential martech tools, improved mobile responsiveness and accessibility, and featured a refreshed design that highlighted the company's strengths. The results were significant, including a 95% conversion rate since launch, 15 top-3 search rankings, and a 39% engagement rate, greatly enhancing AirVantage's online presence and performance.

AirVantage Heating & Cooling