Case Study: VGH & UBC Hospital Foundation boosts organic traffic and donations with Forge and Smith

VGH & UBC Hospital Foundation boosts organic search traffic 8% with Forge and Smith

VGH & UBC Hospital Foundation, a leading charity investing in health care innovation in BC, needed to overhaul its website to improve its aesthetic, user experience, and ability to convert visitors into donors. The organization partnered with Forge and Smith for a custom WordPress solution to address these challenges and improve site architecture.

Forge and Smith implemented a comprehensive redesign, creating a new UX prototype and a modern visual style that utilized the foundation's branding. The solution was built on WordPress with a custom visual site builder for easy content management. The new site achieved significant results, including an 8% increase in organic search traffic and a 5% click-through rate to its donation platform in the first month.

VGH & UBC Hospital Foundation