Case Study: Under the Same Sun boosts storytelling and donation conversions with Forge and Smith

Under the Same Sun boosts donation conversions with Forge and Smith

Under the Same Sun, a Christian charity supporting persons with albinism, needed a more visually impactful website to better tell its story and drive donations. Their existing site was too technical. They partnered with Forge and Smith for a custom WordPress solution that included user experience and web design.

Forge and Smith created a hopeful, responsive design using the charity's bold orange branding and impactful photography to connect with users. The new website, built on the Refoundry platform, successfully improved storytelling capabilities and was designed to increase donation conversions to further help persons with albinism.

Under the Same Sun