Case Study: TrustFlight improves UX, SEO, and conversions with Forge and Smith’s custom WordPress redesign

Trustflight increases organic search traffic 21% with Forge and Smith

TrustFlight, a leading platform for aerospace safety and compliance, needed to improve its outdated and hard-coded website. Their marketing team was unable to make updates, leading to delays, outdated content, and missed SEO opportunities. They engaged the vendor Forge and Smith for a custom WordPress solution to overhaul the site's aesthetic, user experience, and architecture to drive conversions.

Forge and Smith designed and built a fully responsive, modern WordPress website with a focus on user experience and mobile-friendly navigation. The new site featured interactive components and a visual builder tool, allowing the client's team to manage content easily. This solution led to a 21% increase in organic search traffic and drove 73 conversions shortly after launch.

Trustflight