Case Study: Tricor Pacific Capital strengthens brand trust and engagement with Forge and Smith’s custom WordPress web design

Tricor Pacific Capital boosts conversions 135% with Forge and Smith

Tricor Pacific Capital, a Canadian family office, needed to improve its online presence. Their old website was flat and text-heavy, failing to reflect their sterling reputation as a boutique investment firm. They partnered with Forge and Smith for a custom WordPress redesign to enhance brand equity, user experience, and content showcasing their sustainability initiatives.

Forge and Smith implemented a solution that included new information architecture, a refreshed UI with an expanded color palette, and the integration of authentic photography. The result was a polished, professional website that is easy for the Tricor team to manage. The project successfully drove growth, resulting in a 135% conversion rate increase and attracting 152 new users.

Tricor Pacific Capital