Case Study: Tree Island Yogurt improves product discovery and user experience with Forge and Smith

Tree Island Yogurt boosts organic search traffic 378% with Forge and Smith

Tree Island Yogurt needed a website that better reflected its brand story of health and sustainability and required a more sophisticated online presence to help users discover its products. The company engaged Forge and Smith to improve site architecture and user experience, provide a visual refresh, and create engaging content.

Forge and Smith implemented a custom WordPress solution using their Refoundry site builder plugin, which included prototyping a new information architecture, designing a UI that aligned with the product packaging, and building a fully responsive site. The results were significant, with a 378% increase in organic search traffic and 254 engaged sessions, making it easier for both users to explore content and for Tree Island's team to manage it.

Tree Island Yogurt