Case Study: Tourism Prince Rupert improves search traffic and visitor engagement with Forge and Smith's custom WordPress web design

Tourism Prince Rupert boosts organic search traffic 40% with Forge and Smith

Tourism Prince Rupert, an independent not-for-profit society, needed to improve its online presence with a more flexible website to support agile marketing. They engaged the vendor Forge and Smith for a custom WordPress redesign to enhance brand storytelling, site architecture, and SEO.

Forge and Smith implemented a fully responsive WordPress CMS solution featuring intuitive navigation and authentic local photography. The new website provided greater content management flexibility and successfully increased organic search traffic by 40%, pageviews by 46, and mobile traffic by 52%.

Tourism Prince Rupert