Case Study: Tourism Cowichan improves content discovery and engagement with Forge and Smith's custom WordPress web design

Tourism Cowichan Society boosts conversion rate 339% with Forge and Smith

The Tourism Cowichan Society, a destination management organization, needed to revitalize its website to improve regional storytelling and content discovery. They engaged Forge and Smith for a custom WordPress solution that would enhance the site's architecture, user experience, and SEO to drive future growth while meeting accessibility requirements.

Forge and Smith implemented a fully responsive website with a fresh, vibrant UI design that showcased the region's stunning photography and personality. The solution, built on their Refoundry site builder plugin, made content management easy for the client's team. The project achieved significant results, including a 339% conversion rate increase and a 51% engagement rate.

Tourism Cowichan Society