Case Study: Surrey Hospitals Foundation improves website engagement and donor conversions with Forge and Smith's custom WordPress redesign

Surrey Hospitals Foundation grows organic search traffic 46% with Forge and Smith

Surrey Hospitals Foundation, a non-profit organization funding health care for families, approached Forge and Smith for a website redesign to align with their new brand guidelines. Their challenge was to improve the site's architecture and navigation, which was a barrier for visitors trying to access important content, and to better showcase their facilities to drive donor conversions.

Forge and Smith implemented a custom WordPress solution featuring a new user experience design with bold imagery and improved navigation. The results were significant, including a 46% increase in organic search traffic, 30 pages viewed per session, and a 218% conversion rate, successfully driving future growth for the foundation.

Surrey Hospitals Foundation