Case Study: SUMM! Foods improves product discovery and SEO with Forge and Smith web design

SUMM! Foods boosts average session duration 105% with Forge and Smith

Forge and Smith partnered with SUMM! Foods, a company producing small-batch, Asian-inspired packaged foods, to address their website challenges. The customer needed to improve their site's architecture and navigation for a better user experience, enhance their product catalogue for usability and SEO, and implement a fully responsive WordPress solution to support their brand relaunch.

The solution implemented by Forge and Smith included a custom WordPress website with a focus on user experience design and compelling visual storytelling that reflected the brand's new packaging. The vendor created a visually enticing product catalogue with unique category color schemes and integrated the customer's attractive Instagram feed. The results were impressive, including a 105% increase in average session duration, 64 pages per session, and 970 referral traffic.

Summ! Foods