Case Study: SPI Logistics improves site usability and SEO with Forge and Smith

SPI Logistics unifies 3 sites with Forge and Smith

SPI Logistics, a premier North American transportation network, faced the challenge of unifying three separate subdomains into a single website without compromising the experience for its three distinct audiences: carriers, agents, and customers. They partnered with Forge and Smith to improve site architecture, user experience, and SEO, seeking a solution built on a Custom WordPress platform using the Refoundry site builder plugin for easier content management.

Forge and Smith designed and implemented a clean, modern, and responsive website with clear navigation paths for each user group. The solution focused on establishing trust and driving conversions. The new site provided an improved platform for SEO and content, resulting in a significant boost to organic search traffic and growth, though specific percentages for SPI Logistics were not listed in the provided text.

SPI Logistics