Case Study: Smart, Savvy + Associates boosts user engagement with Forge and Smith's custom WordPress redesign

Smart, Savvy + Associates launches a new WordPress site with Forge and Smith

The customer, Smart, Savvy + Associates, a professional services firm specializing in talent search, required a new website to reflect a recent rebrand and to better serve its two key audiences: employers and job seekers. Their challenge was to drive engagement through branded storytelling while improving technical SEO and creating a seamless user experience. They engaged the vendor, Forge and Smith, for a custom WordPress web design and development solution.

Forge and Smith implemented a fully responsive WordPress website with a focus on intuitive information architecture and a modern, spacious design. The solution featured roomy content blocks, human-centric photography, and playful typography to create a highly usable experience tailored to both audiences. The new site successfully achieved its goals, making it easy for job seekers to access a job board and for employers to explore services. The project resulted in a significant measurable impact, including a 151% growth in organic search.

Smart, Savvy + Associates