Case Study: SISU boosts brand storytelling and product discovery with Forge and Smith

SISU boosts conversions with Forge and Smith

Sisu, a Canadian producer of vitamins and supplements, needed to improve its brand equity and online reach with a more user-friendly website. They partnered with Forge and Smith for a custom WordPress solution to overhaul their site architecture, improve their store finder, and create a more visual product story.

Forge and Smith delivered a fully responsive WordPress site with a new UI design that aligned with Sisu's refreshed branding. The solution included robust Google Maps API integrations for the store finder and a user-friendly resources section with filtering. The new site successfully drives leads and conversions through intuitive navigation and geo-filtered product searching, establishing a trusted hub for the customer's community.

SISU