Case Study: Recycling Council of British Columbia improves user experience and site performance with Forge and Smith

Recycling Council of British Columbia boosts site experience with Forge and Smith

The Recycling Council of British Columbia (rcbc) needed to modernize its outdated website, which housed a large volume of information but was difficult for its diverse audiences to navigate. The challenge was to improve the overall aesthetic, user experience, and site architecture while balancing the needs of the public, partners, and businesses. Forge and Smith was engaged to implement a custom WordPress solution.

Forge and Smith redesigned the website by first prototyping a new logical information architecture and then creating a modern UI with a fresh color palette. The solution integrated the Recyclepedia app into the homepage and improved the site's responsiveness and content management capabilities. The new site provided a much stronger, more engaging user experience for all audiences, making it quicker and easier to find information. Forge and Smith also built upon the site's SEO foundations to drive future growth.

Recycling Council of British Columbia (rcbc)