Case Study: Population Health Research Institute (PHRI) improves site navigation and SEO with Forge and Smith's custom WordPress redesign

Population Health Research Institute boosts organic search traffic 39% with Forge and Smith

The Population Health Research Institute (PHRI), a global health research institute, faced challenges with its website's architecture and content discoverability. Their extensive research was difficult for users to navigate and find. PHRI engaged Forge and Smith to improve the site's user experience and accessibility through a custom WordPress solution.

Forge and Smith redesigned the website with a focus on improved navigation, new topical landing pages, and a warmer visual design incorporating fresh photography. The solution resulted in a significant 39% increase in organic search traffic, page loads that were 41% faster, and mobile sessions that lasted 88% longer, demonstrating a greatly improved user experience.

Population Health Research Institute (phri)