Case Study: Phantom Screens boosts conversions and organic traffic with Forge and Smith

Phantom Screens boosts conversion rate 51% with Forge and Smith

Phantom Screens, a specialist in custom indoor and outdoor screen solutions, faced the challenge of a website that could not support its industry-leading reputation. Their existing site needed a full redesign to improve navigation, enhance branded storytelling, and drive customer conversions, while also requiring a separate microsite for their professional installer audience. They engaged the vendor Forge and Smith for a custom WordPress solution encompassing web and user experience design.

Forge and Smith implemented a fully responsive website rebuilt from the ground up, focusing on a seamless user experience with engaging visual elements and a clear path to conversion. The new site, powered by WordPress Gutenberg for easy content management, resulted in a 51% conversion rate and a 50% increase in organic search traffic for Phantom Screens.

Phantom Screens