Case Study: Parallel 49 Brewing boosts engagement and conversions with Forge and Smith

Parallel 49 Brewing boosts engagement to 94% with Forge and Smith

Parallel 49 Brewing, a well-known Vancouver brewery, needed to overhaul its outdated and difficult-to-manage website. Their challenge was to improve the site's aesthetic and user experience, make it easy to manage their rotating product offerings, and integrate key features like a store locator and a digital menu for their restaurant. They partnered with Forge and Smith for a custom WordPress solution.

Forge and Smith delivered a bright, clean website built on WordPress with the Gutenberg CMS for easy content management. The solution included a robust Google Maps integration for finding retailers and a user-friendly menu system. The new site achieved a 93% conversion rate and a 94% engagement rate, delivering exactly what users were looking for and making it significantly easier for the Parallel 49 team to update their offerings.

Parallel 49 Brewing