Case Study: Pacific Public Health Foundation boosts engagement and donations with Forge and Smith web design

Pacific Public Health Foundation boosts conversion rate with Forge and Smith

Pacific Public Health Foundation, an independent charitable organization fundraising for public health initiatives in BC, needed to improve its online presence. Their website's content was disorganized and difficult to navigate, and they required a full redesign on a short timeline to improve brand equity, user experience, and ultimately drive more donor conversions. They partnered with Forge and Smith for a custom WordPress solution that included user experience design and SEO consulting.

Forge and Smith reorganized the site with a logical architecture and improved navigation, while also incorporating the client's new brand identity. The site was built using their low-code Refoundry plugin, making it lightweight and easy for the client's team to manage. The results included a 986% conversion rate and 121 engaged sessions, achieving the foundation's goals of a more engaging and frictionless experience for visitors.

Pacific Public Health Foundation