Case Study: Outward Bound Canada improves site navigation and engagement with Forge and Smith

Outward Bound Canada boosts organic search traffic 24% with Forge and Smith

Forge and Smith partnered with Outward Bound Canada to redesign their main website. The non-profit organization needed to enhance the site's user experience and accessibility to better serve its diverse communities and support its youth programs. Key challenges included streamlining program discovery, improving storytelling to boost engagement and donations, and implementing a low-code WordPress solution for easier content management.

The solution involved a complete overhaul, starting with a refreshed information architecture and new UI design that expanded the brand's color palette. Forge and Smith built the site on their Refoundry visual site builder tool within WordPress, creating an intuitive and impactful platform. The results were significant, including a 24% increase in organic search traffic, 28 pageviews, and 32 engaged sessions, ultimately strengthening the organization's online presence and donor support.

Outward Bound Canada