Case Study: Oliver Tourism boosts organic traffic and engagement with Forge and Smith's custom WordPress redesign

Oliver Tourism boosts organic search traffic 51% with Forge and Smith

The Oliver Tourism Association (ota), a not-for-profit tourism board, needed to improve its website's reach, content discoverability, and management. They partnered with Forge and Smith for a custom WordPress solution that included user experience and web design to overhaul the site's architecture and enhance its storytelling capabilities.

Forge and Smith implemented a fully responsive WordPress website featuring a redesigned user experience, a new events calendar, and a search-friendly blog. The solution made content easier to manage and significantly improved performance, resulting in a 51% increase in organic search traffic and a 96% engagement rate for the customer.

Oliver Tourism Association (ota)