Case Study: Northwest BC Recruitment boosts regional attraction with Forge and Smith web design

Northwest BC Recruitment achieves 19.6% monthly conversion rate with Forge and Smith

The organization Northwest BC Recruitment, a group of municipalities and tourism boards, was challenged with raising awareness about job opportunities and the benefits of living in the Northwest BC region. They needed a new website to serve as a portal for employers and prospective workers. To meet this challenge, they engaged the vendor Forge and Smith for a custom WordPress web design and user experience design project.

Forge and Smith created an engaging and interactive website that translated the client's existing branding into a welcoming, visually pleasing online experience. The solution integrated storytelling, an illustration style, and a maps feature to showcase work, life, and amenities. The results were highly successful, achieving a 19.6% monthly conversion rate and a significant increase in organic search traffic, effectively connecting prospective workers with employers in the region.