Case Study: Lifesaving Society BC & Yukon improves usability and organic traffic with Forge and Smith web design

Lifesaving Society BC & Yukon boosts organic search traffic 26% with Forge and Smith

The Lifesaving Society BC & Yukon, a charitable organization dedicated to drowning prevention, needed to overhaul its large, outdated website to improve its user experience and navigation, particularly on mobile devices. Their goal was to create a more engaging site to drive conversions for courses, donations, and memberships. They enlisted the vendor Forge and Smith for a custom WordPress solution.

Forge and Smith redesigned the website with a focus on a new information architecture, implementing a custom mega-menu and fresh page layouts to consolidate content. The new design featured an expanded aquatic color palette, new typography, and strategic use of photography. The result was a highly usable, responsive site that led to a 26% increase in organic search traffic and an average engagement time of 7,384 seconds.

Lifesaving Society BC & Yukon