Case Study: Four Points Insurance boosts website performance with Forge and Smith web design

Four Points Insurance boosts website users 202% with Forge and Smith

Four Points Insurance, an offshoot of a mutual fire insurance company, required a new website to align with its new branding and provide accessible information for its commercial SMB clients. They engaged vendor Forge and Smith for a custom WordPress web design project to establish credibility and build key functionalities like a broker finder tool and a gated login area.

Forge and Smith implemented a responsive WordPress solution featuring careful information architecture and a new UI design with distinct branding. The site included a location-based broker finder and a secure broker portal. The results were significant, with the vendor reporting a 202% increase in website users and a 163% rise in organic search traffic for the customer.

Four Points Insurance