Case Study: Equinox Gold boosts organic search traffic and investor content access with Forge and Smith

Equinox Gold boosts organic search traffic 300% with Forge and Smith

Equinox Gold, a BC-headquartered gold producer, needed a website redesign to simplify its brand aesthetic, improve content accessibility for investors, and build a search-friendly, responsive site. They engaged the web design vendor Forge and Smith to create a custom WordPress solution that could host large amounts of content for their dual audiences.

Forge and Smith implemented a clean, minimalist design using the company's branded colors and built a custom stock ticker. The solution was powered by their Refoundry WordPress plugin for easy content management. The results were significant, including a 300% increase in organic search traffic and 274 engaged sessions.

Equinox Gold