Case Study: Deetken Insight improves UX and drives conversions with Forge and Smith

Deetken Insight builds a brighter website with Forge and Smith

Deetken Insight, a Vancouver-based strategy advisory firm, faced the challenge of needing a completely new website to establish its independent online presence after splitting from its parent group. Their initial online presence was minimal, and they required a site that could showcase their services, build credibility, and drive client conversions. They partnered with the vendor Forge and Smith for a custom web design and development solution built on WordPress.

Forge and Smith collaborated closely with Deetken Insight to prototype the information architecture for new content and developed a bright, welcoming visual identity that reflected the firm's professional and human approach. The solution included a custom WordPress site built on their low-code Refoundry platform, making it easy for the client to maintain. While the case study text lists objectives like improving SEO and engagement, specific quantitative results for Deetken Insight are not provided in the supplied text; it references measurable impacts like a 151% organic search growth for other clients.

Deetken Insight