Case Study: CTN+ improves search, navigation, and content management with Forge and Smith

CTN+ boosts organic search traffic 37% with Forge and Smith

The customer is the CIHR Canadian HIV Trials Network (CTN+), an organization that facilitates clinical research. Their challenge was a website that needed improved search functionality, dynamic content feeds, and flexible templates to better connect users with resources and local initiatives. They partnered with the vendor Forge and Smith for a custom WordPress redesign and user experience design.

Forge and Smith implemented a low-code WordPress solution using their Refoundry plugin, creating a site with powerful filters, automated content relationships, and a modern design. The results included a 37% increase in organic search traffic, 28% more repeat visitors, and page loads that were 39% faster, making it significantly easier for users to find content.

CTN+ (cihr Canadian HIV Trials Network)