Case Study: Coastal First Nations improves storytelling, navigation, and SEO with Forge and Smith

Coastal First Nations boosts search traffic and engagement in 1 month with Forge and Smith

Coastal First Nations, an alliance of First Nations on BC's coast, needed a new website to better showcase their impactful work and improve access to their content. Their old site had confusing navigation and a disjointed backend. They partnered with Forge and Smith for a custom WordPress solution that included user experience and web design to address these challenges.

Forge and Smith implemented a new information architecture with logical content relationships and a system of taxonomies, supported by a low-code site builder for easier management. The redesigned site features bold imagery and an expanded color palette to take an editorial, visual approach. This solution led to increased search traffic and user engagement in the first month post-launch, successfully positioning the site as an educational resource.

Coastal First Nations